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Visual Measuring Cups™

With our visual measuring cups, the shape tells the size. No more struggling to read the labels-- one-half cup simply looks like half! This smart & fun approach makes cooking and baking more accessible to everyone.




The patented design has been called “Brilliant” by Core77 and “Genius” by Yanko Design.  A Global Innovation Award finalist at the 2019 Housewares Show too!

  • Set contains 1/4c, 1/3c, 1/2c, and 1 cup

  • Dishwasher safe

  • Durable and BPA free

  • Nests neatly & stays put

  • Fits easily in standard drawer

  • Made in USA




Special pre-order price for the gift boxed set is $22. Pre-order yours today! Regular retail will be $26.00. You will be charged now and orders will ship by July 15. Note: US addresses only during the pre-order window.  

Design: Pam Daniels. US Patent No. D845,153. Visual Measuring Cups, Welcome Industries and our logo are all trademarks.