Welcome Industries visual measuring cups lineup 2500.jpg
Welcome Industries visual measuring cups side view 2500.jpeg
IMG_2185 visual measuring cups box 600dpi.jpg

Visual Measuring Cups™

With our visual measuring cups, the shape tells the size. No more struggling to read the labels-- one-half cup simply looks like half! This smart & fun approach makes cooking and baking more accessible to everyone.

The patented design has been called “Brilliant” by Core77 and “Genius” by Yanko Design.  A Global Innovation Award finalist at the 2019 Housewares Show too!

  • Set contains 1/4c, 1/3c, 1/2c, and 1 cup

  • Dishwasher safe

  • Durable and BPA free

  • Nests neatly & stays put

  • Fits easily in standard drawer

  • Made in USA


Gift boxed sets are available now for $26. Order yours today! Click on the Buy Now button above to place your order. Note: we currently ship only within the USA. To be notified when shipping is available outside US, click here.


Welcome Industries is a Chicago-based design practice bringing creativity & imagination to everyday objects. We manufacture our goods in Chicago, and are a woman-owned business certified by WBENC. Thank you for your support!

Design: Pam Daniels. US Patent No. D845,153. Visual Measuring Cups, Welcome Industries and our logo are all trademarks.