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Brandon Williams

Brandon has always been fascinated by how things are made and how they might be made better. He believes that design methods can be applied to a wide range of challenges and opportunities and enjoys pushing the boundaries of what can be created, while motivating others to do the same. 


Ever since he was a child growing up on a farm in rural Indiana, Brandon knew he wanted to make things. This has led him to learn and experiment with all different types of projects, materials, and methods of creation. He has spent time doing everything from welding to sewing, writing code and sketching. He believes that there isn’t anything that he can’t learn to do; only things he hasn’t learned how to do yet.


Brandon defies being typecast in any single discipline. He enjoys a wide range of design activities spanning industrial design, engineering, experience design, visual design and brand identity work.  He is in residence at The Segal Design Institute at Northwestern where he teaches courses in human-centered design, industrial design, and also co-leads the masters program thesis studio for Engineering, Design & Innovation. He has also led workshops on prototyping for digital experiences at The Kellogg School of Management and led sessions on learning through making at Archeworks


Brandon holds a Master of Science in Engineering Design and Innovation from Northwestern University, and a Bachelor of Science in Mechanical Engineering with the Segal Design Certificate, also from Northwestern University.

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Pam Daniels

Pam is a seasoned leader, designer, and avid contributor to the entrepreneurial and maker movements in Chicago. Her prior work experience includes roles as a Director at IDEO, a global design & innovation consultancy, and previously as a Senior Vice President at Starcom Worldwide / Leo Burnett in the media communications field.  She also co-founded the not-for-profit DesignHouse Chicago, an organization dedicated to revitalizing local manufacturing through design.


Pam is a Clinical Assistant Professor at Northwestern University's Segal Design Institute. She is active in the League of Women Designers and is an adjunct faculty member at Archeworks. She has been a speaker at Technori, Chicago Ideas Week, and The International Home & Housewares Show, and been featured in The Chicago Tribune, Core77, Business Week, Design Engine, Modern Luxury Interiors, and Phaidon.


Pam loves to immerse herself in new cultures and has had opportunities to live in the U.S., Europe and Latin America. A recent travel highlight was teaching a summer design course at the China Academy of Art in Hangzhou and visiting the Bauhaus design museum there.  


Pam holds a Master of Science in Product Design & Development from Northwestern University and Bachelor of Arts from Tufts University.