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Welcome Industries is the design practice of Pam Daniels and Brandon Williams.  We work in Chicago as designers, entrepreneurs, and educators. 


We are proudly multidisciplinary and human-centered in our approach. Our process involves hands-on exploration and often takes inspiration from the materials themselves. We enjoy the full span of design activities from conceptualization to prototyping, to creating brand identities and partnering with manufacturers to bring new products to market. 


We both work as design educators at Northwestern's Segal Design Institute, where we teach courses including introductory human-centered design, industrial design, and UX design, and host a wide range of workshops on newer digital fabrication techniques and prototyping. 


Our design practice is primarily a way for us to bring products into being from our own imaginations. We also offer design thinking & innovation consulting services to a select list of clients, helping organizations develop their capacity to surface human needs and effectively address them through design.  


Pam & Brandon met while pursuing masters degrees in design innovation at Northwestern University.  Brandon has a background in Mechanical Engineering and holds a Master of Science in Engineering, Design & Innovation. Pam has a background in user-centered design, marketing and innovation and has served in senior roles at IDEO and Starcom/Leo Burnett.  She holds a Master of Science in Product Design & Development. Pam is a co-founder of the not-for-profit DesignHouse Chicago where she and Brandon were collaborators as well.